Inviting and approving publishers

Publishers drive the traffic. Add them directly or approve their applications, then grant campaign access.

Updated 2026-06-09

Publishers are the partners who send traffic to your campaigns. Each one gets a unique tracking ID baked into their links, so every click and conversion is attributed automatically — no UTM hygiene required.

There are two ways a publisher joins your network: you add them directly, or they apply and you approve them.

Both live under Acquire → Publishers.

The publishers list with the Invite Partner button — Acquire → Publishers. Everyone driving traffic to your network is listed here. Invite Partner adds one directly.

Option A — Add a publisher directly

Use this when you already know the partner and have their details.

The add-publisher form with display name, email, and status fields — A short form — name, email, and the status they start in.

Click Invite Partner in the top-right of the publishers list.
Display name — how the publisher appears in your panel, e.g. Top Deals Blog.
Email — where their login and offer notifications go.
Status — set Active to let them start immediately, or Pending review to hold them until you've vetted them.
Click Create publisher. They receive an email to set a password and sign in at your network's URL.

Option B — Approve an application

Publishers can self-apply at your network's public signup page ({your-slug}.trackofferz.com/signup). Applications arrive as Pending publishers in the same list, plus under Acquire → Account approvals.

Open the pending publisher to review their details — traffic sources, promotion methods, contact info.
If they're a fit, set their status to Active. If not, leave them Pending or set Suspended.
Once active, they can log in but still can't send traffic until you grant them campaign access (below).

Grant campaign access

A publisher being active isn't enough — they also need to be approved on a specific campaign before their tracking links work. This two-layer model lets you keep some offers open and others invite-only.

Decide the campaign's visibility (set when you create the campaign). Public campaigns are available to every active publisher; private ones require explicit approval.
For private campaigns, approve the publisher under Acquire → Campaign approvals (or from the campaign's own publishers tab).
The publisher can now generate a tracking link for that campaign and start sending traffic.

A click on a tracking link for a campaign the publisher isn't approved on is rejected at the edge. If a partner reports their links 404 or bounce, the first thing to check is campaign approval — not the link itself.

What the publisher does next

Once approved, the publisher works entirely in their own portal:

They generate a tracking link per campaign.
They optionally set a global postback so their own systems hear about conversions.
They watch their stats and request payouts.

You can see exactly what they see using Impersonate from the publishers list — handy for support.

Next, verify your tracking end to end before the traffic is real.

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