Approving publishers and managing access
How to vet a publisher, open a campaign to specific partners, and revoke access when needed.
Updated 2026-05-21
When a publisher applies to your network, you (and the network admin) get notified. The decision is partly automated — the panel surfaces a quality score — but the final approve/reject is human.
What to look at on a publisher application
- Website (if provided) — does it exist? Is it relevant to your verticals? Is it actually theirs?
- Stated traffic source — search, social, email, push, native, incentivised. Some sources are good fits, some violate your terms.
- Geo of declared audience — does it overlap your campaign targeting?
- Existing reputation — if they list other networks they work with, a quick Google can surface red flags.
Don't approve a publisher just because their volume promise sounds great. Low-quality traffic creates chargebacks and your network's account manager will eventually take you offline.
Per-campaign opt-in vs auto-open
By default a newly approved publisher cannot run any of your campaigns — you have to explicitly approve them per campaign. You can flip this on a per-campaign basis:
- Manual (default) — you receive a notification when they apply for the campaign; review and decide
- Auto-open to all approved — any publisher in your account roster runs this campaign automatically
Auto-open is fine for low-payout offers (e.g. lead-gen quizzes) and risky for high-payout offers (e.g. subscription installs).
Revoking access
If a publisher's quality drops or you suspect fraud:
- Open their profile from Publishers.
- Toggle Status → Suspended at the top of the page. They stop earning on new clicks immediately.
- Choose what to do with already-pending conversions — pay, reject, or hold for investigation.
- Optional: add an internal note so other team members know why.
Suspension is reversible. Outright removal is not — only the network admin can do it, and only after a 30-day cool-down.